{"id":608,"date":"2012-03-05T14:54:27","date_gmt":"2012-03-05T13:54:27","guid":{"rendered":"https:\/\/www.domovanje.com\/blog\/?p=608"},"modified":"2017-09-26T14:01:25","modified_gmt":"2017-09-26T13:01:25","slug":"kako-do-novih-zvestih-strank","status":"publish","type":"post","link":"https:\/\/www.domovanje.com\/blog\/2012\/03\/05\/kako-do-novih-zvestih-strank\/","title":{"rendered":"Kako do novih zvestih strank?"},"content":{"rendered":"

\"Lojalnost<\/a>Danes v mnogih panogah vlada mo\u010dna konkurenca. V boju za stranke na kratek rok pre\u017eivijo tisti, ki ponudijo ni\u017ejo ceno. Strategija podjetij z dolgoro\u010dno vizijo pa je kakovost <\/strong>in profesionalen ter po\u0161ten odnos do strank<\/strong>.<\/p>\n

Kupci, ki pri vas dobijo, kar potrebujejo in \u017eelijo (ne nujno v tem vrstnem redu), postanejo va\u0161e zveste stranke. Lojalnost pa je tisto, k \u010demur stremimo vsi. Izbolj\u0161ate jo lahko s pomo\u010djo upravljanja odnosa s strankami.<\/p>\n

<\/p>\n

<\/h2>\n

Kako za\u010deti z upravljanjem odnosa s strankami?<\/h2>\n

\u010ce stranke \u017ee imate, je prvi korak zavedanje, da vam skrb za odnose s kupci prinese vrsto koristi. Bolj se jim boste posvetili, bolj vam bodo zaupale. Posledi\u010dno bodo narasle tudi prodajne \u0161tevilke.<\/p>\n

Za trajen uspeh je premalo, da se s strankami ukvarja samo direktor ali skrbnik za stranke. Odlo\u010ditev za skrb za odnose s kupci morajo sprejeti vsi zaposleni. V podjetje vpeljite programsko opremo za upravljanje odnosa s strankami<\/strong> (CRM), ki bo omogo\u010dala sledenje kontaktov s strankami. Tako ne boste nikoli pozabili na detajle, ki so nemalokrat klju\u010dni v nakupnem procesu. \u010ce boste po nekaj mesecih vpra\u0161ali kupca, ali je z njegovo nogo vse v redu (ob zadnjem klicu vam je povedal, da si jo je zlomil pri tenisu), bo preve\u010d navdu\u0161en nad va\u0161o pozornostjo, da bi razmi\u0161ljal o nakupu pri va\u0161i konkurenci.<\/p>\n

 <\/p>\n

Kje najti nove stranke?<\/h2>\n

Ko je podjetje \u0161e novo, pa tudi, ko \u017ee lep \u010das posluje, je klju\u010dno vpra\u0161anje, kako pridobiti nove potencialne kupce. V poplavi razli\u010dnih na\u010dinov za \u00bbpreglasitev\u00ab konkurence je naju\u010dinkovitej\u0161e ogla\u0161evanje na Googlu.<\/strong><\/p>\n

Oglasi na Googlu so sicer majhni tekstovni oglasi, a veliki med na\u010dini za pridobivanje novih kupcev. Z njimi svojo spletno stran izpostavite na prvi strani interneta in polo\u017eite trden temelj za negovanje odnosa s strankami.<\/p>\n

 <\/p>\n

Zakaj ravno Google ogla\u0161evanje?<\/h2>\n
    \n
  1. Z oglasi na Googlu lahko ponudbo izpostavite to\u010dno dolo\u010deni ciljni skupini<\/strong>, saj s klju\u010dnimi besedami u\u010dinkovito ciljamo nanje.<\/li>\n
  2. Je velikan med iskalniki<\/strong>:\u00a0 Od desetih slovenskih uporabnikov iskalnikov se samo eden odpravi na Najdi.si, devet pa jih za odgovor povpra\u0161a Google.si.<\/li>\n
  3. Vzpostavitev oglasne kampanje je enostavna in hitra: z oglasi ste lahko pred konkurenco v samo enem dnevu<\/strong>.<\/li>\n
  4. Oglasne kampanje so izjemno fleksibilne<\/strong>, saj lahko poljubno spreminjamo geografsko in jezikovno ciljanje, dnevno porabo in druge nastavitve.<\/li>\n
  5. Nikjer drugje ne boste pla\u010dali tako malo za potencialnega kupca kot na Googlu.<\/strong> In kako to vemo? Ker je Google ogla\u0161evanje izmerljivo do centa natan\u010dno.<\/li>\n<\/ol>\n

     <\/p>\n

    Google oglas je prvi stik va\u0161ega podjetja s potencialnimi kupci. Od klika dalje za odnos s stranko skrbi va\u0161a spletna stran, od njenega povpra\u0161evanja pa vi sami z e-po\u0161tnim sporo\u010dilom, klicem, sestankom \u2026 skratka, upravljanjem odnosa s strankami.<\/p>\n

    Spremljajte nas \u0161e naprej, da boste izvedeli \u0161e ve\u010d o Google ogla\u0161evanju in drugih na\u010dinih spletnega tr\u017eenja.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Danes v mnogih panogah vlada mo\u010dna konkurenca. V boju za stranke na kratek rok pre\u017eivijo tisti, ki ponudijo ni\u017ejo ceno. Strategija podjetij z dolgoro\u010dno vizijo pa je kakovost in profesionalen ter po\u0161ten odnos do strank. Kupci, ki pri vas dobijo, kar potrebujejo in \u017eelijo (ne nujno v tem vrstnem redu), postanejo va\u0161e zveste stranke. Lojalnost […]<\/p>\n","protected":false},"author":7,"featured_media":4900,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[97],"tags":[],"class_list":["post-608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-optimizacija-in-oglasevanje"],"yoast_head":"\nKako do novih zvestih strank? - Domovanje.com Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.domovanje.com\/blog\/2012\/03\/05\/kako-do-novih-zvestih-strank\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kako do novih zvestih strank? - Domovanje.com Blog\" \/>\n<meta property=\"og:description\" content=\"Danes v mnogih panogah vlada mo\u010dna konkurenca. V boju za stranke na kratek rok pre\u017eivijo tisti, ki ponudijo ni\u017ejo ceno. Strategija podjetij z dolgoro\u010dno vizijo pa je kakovost in profesionalen ter po\u0161ten odnos do strank. Kupci, ki pri vas dobijo, kar potrebujejo in \u017eelijo (ne nujno v tem vrstnem redu), postanejo va\u0161e zveste stranke. 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